Viral Marketing and Exacq
August 1st, 2007
Security Systems News this month ran a story on the use of Web 2.0 and viral marketing by physical security manufacturers ioimage and Exacq Technologies. We’re of course pleased that they recognized our efforts in this area.
For us, this is all about communication with our reseller channel. This Blog, our use of sites like YouTube, SlideShare, Google Video, flickr and others is all about maintaining up-to-the-minute, relevant communication with our channel partners.
Here’s part of what SSN editor Sam Pfeifle said in the story:
“Buckley said such efforts allow Exacq to complete the vital task of keeping in close contact with channel partners. For instance, www.slideshare.net is the YouTube for PowerPoint files, and www.slideshare.net/exacq features one presentation that’s been viewed 567 times. “Communicating with the resellers is really important,” he said. “By the time you get a newsletter together and send it out to announce a new development, it’s already old news, but the Web gives you all kinds of capabilities to communicate.” He said he’s using a blog (an online newsletter of sorts that can be easily updated with new information, see www.exacq.com/blog) to give resellers frequent updates, and though some integrators might get glassy-eyed when he mentions the word “blog,” they certainly use email and have no problem clicking on a link that takes them to the blog where they can read about technology updates or new marketing efforts.”
The full story is in the August issue of Security Systems News. The link to the story is here:
http://www.securitysystemsnews.com/index.php?p=article&id=ss20070874POBR
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